About Us

Cale Roofing

My Journey

My name is Cale, and I’ve been roofing for over 10 years. Early on, I learned that this trade isn’t just about putting shingles on a house.

When I first started, I saw a side of the industry that didn’t sit well with me. I worked for companies that were disorganized, unreliable, and careless with both their work and their people. I remember driving my boss’s truck because he didn’t even have a license, waiting around just to get the day started. As I moved from company to company, I realized it wasn’t just one bad experience… it was a pattern.

I saw poor workmanship, jobs left unfinished, overall just a complete lack of accountability. Even worse, I saw unsafe practices that put people’s lives at risk. In roofing, one mistake can be serious, and I’ve seen firsthand what can happen when safety isn’t taken seriously. That was never something I was willing to accept. No amount of money is worth that kind of risk.

At the same time, I discovered something. I loved the work itself. There’s nothing like starting your day before the sun, being out in the fresh air, and stepping back at the end of the day to see a job completed properly. Within my first couple of years, I found my rhythm. I worked hard, learned the craft inside and out, and took pride in doing things the right way.

Eventually, I decided I wasn’t going to keep working in an environment where corners were cut and standards were low. I wanted full control over the quality of the work, the way jobs were run, and how customers were treated. That’s why I started my own company.

For me, this business isn’t about rushing jobs or pushing unnecessary work. It’s about honesty, consistency, and doing things properly from start to finish. When a customer hires me, they’re getting someone who takes responsibility for the entire job not just the result, but the process.

What matters most to me is how a customer feels when the job is done. You should have peace of mind knowing the work was actually needed, done correctly, and built to last. You shouldn’t have to second guess anything or wonder if corners were cut.

And when the job is complete, I don’t disappear. If you ever have a question, concern, or just want reassurance down the road, I’m still the person you can call.

Because at the end of the day, this isn’t just about protecting a house. It’s about standing behind the work and being someone people can rely on.

Our Process

Use our online estimator to get a fast ballpark price based on the general details of your roof.

02
When You're Ready, Purchase Your Detailed Quote

When you're ready to seriously explore the project, you can purchase a detailed quote. This allows us to prepare accurate pricing based on the real scope of work and focus on customers who are ready to move forward.

The cost of your quote is fully credited toward your final bill if you proceed with the project.

Once your detailed quote is in progress, we arrange an inspection time that works for you.

During the inspection, we confirm measurements, pitch, penetrations, access, and any special conditions. We also take photos and note any details specific to your home and project.

We'll also go over what your roof actually needs. If something is unnecessary, we'll tell you that too.

You'll receive a clear, detailed quote based on the real scope of work, immediately following the inspection.

If you decide to proceed, we move ahead with scheduling and planning your project.

Materials are ordered and the job is fully prepared so nothing gets missed.

We schedule your roof replacement based on availability and weather, and keep you informed along the way.

Our crew completes the roof replacement with a focus on quality, safety, and proper installation.

Once the work is complete, we perform a full cleanup of the property, removing debris and leaving the area clean and safe.

After cleanup, we schedule a final inspection to ensure everything has been completed properly and meets our standards.

If you have any questions or concerns after the job is complete, we're always available to help.

Our Process

1

Start With an Instant Estimate
Use our online estimator to get a fast ballpark price based on the general details of your roof.

2

Purchase a Detailed Quote
When you’re ready to seriously explore the project, you can purchase a detailed quote. This allows us to prepare accurate pricing based on the real scope of work. The cost of your quote is fully credited back to you if you proceed with the project.

3

Schedule Your Inspection
Once your detailed quote is purchased, we arrange an inspection time that works for you.

4

On-Site Roof Inspection
We inspect the roof to confirm measurements, pitch, penetrations, access, and any special conditions. We also take photos and note any details specific to your home and project.

5

Review of Your Roof’s Needs
After the inspection, we go over what your roof actually needs. If something is unnecessary, we’ll tell you that too.

6

Receive Your Detailed Quote
You’ll receive a clear, detailed quote based on the real scope of work.

7

Move Forward When You’re Ready
If you decide to proceed, we move ahead with scheduling and planning your project.

8

Material Ordering and Job Preparation
Materials are ordered and the job is fully prepared so nothing gets missed.

9

Project Scheduling
We schedule your reroof based on availability and weather, keeping you informed along the way.

10

Roof Replacement
Our crew completes the reroof with a focus on quality, safety, and proper installation.

11

Site Cleanup
Our crew performs a full cleanup of the property, removing debris and leaving the area clean and safe.

12

Completion Inspection
After cleanup, we schedule a final inspection to ensure everything has been completed properly and meets our standards.

13

Ongoing Support
If you have any questions or concerns after the job is complete, we’re always available to help.

Our Commitment to You

We are committed to making your roofing experience clear, honest, and professional from the first conversation to the final inspection.

Honest Recommendations
Quality

At our company, our craftsmanship sets the standard, ensuring every detail of your roof is meticulously crafted to perfection, guaranteeing durability, beauty, and lasting value for your home.

No Pressure Service
Safe work practices

We prioritize safety above all else, implementing rigorous protocols and training to ensure every aspect of your roofing project is completed with the highest standards of safety, giving you peace of mind throughout the entire process.

Clear Communication
Affordable pricing

We pride ourselves on offering competitive and affordable pricing without compromising on quality, ensuring you receive exceptional value for your roofing needs without breaking the bank.

Respect for Your Property
Warranty

Here at Edmonton Asphalt Roofing we stand behind our workmanship with confidence, offering a 10-year warranty to guarantee the quality and durability of our roofing installations, providing you with long-term peace of mind and satisfaction.

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